design for startups · APRD 5006 · the brand studios
The Brand Studios at CU Boulder
APRD 5006 · fall 2026 · the brand studios at CU Boulder

design for
startups

Sixteen weeks. No client and no assigned brief. You come up with a startup idea, test it with real people, build its brand, and pitch it.

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02

the semester, end to end

Fifteen Tuesday nights in four phases. From class 3 to class 14 each one adds a tool to your kit, a primary tool plus the instrument that tests it, and that is what is due before the next class. Color is behind you, black is this week, and every class is a link.

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phases
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the semester

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· fall break Nov 24

quick links

every reading, workshop & assessment, class by class.

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